Blue-Emu logo for NASCAR Partnership NASCAR logo for Blue-Emu Partnership

NASCAR and Blue-Emu Announce Multi-Year Official Partnership

Blue-Emu Maximum Pain Relief 500 To Debut Under the Lights at Martinsville Speedway

DAYTONA BEACH, Fla. (Feb. 27, 2020) – NASCAR and Blue-Emu have announced a multi-year agreement designating the company as an Official Partner of NASCAR, Martinsville Speedway and Motor Racing Network (MRN). As part of the agreement, Blue-Emu will serve as the entitlement sponsor of NASCAR Cup Series™ spring events at Martinsville Speedway, with the Blue-Emu Maximum Pain Relief 500 debuting under the lights on Saturday, May 9.

“Blue-Emu’s integrated NASCAR approach will take center stage at Martinsville Speedway under the lights,” said Frank Kelleher, senior vice president and chief sales officer, NASCAR. “Combining the massive reach of NASCAR with fan sponsor loyalty provides partners an attractive platform to grow their brands.”

In addition to the Martinsville Speedway race entitlement, Blue-Emu will actively engage fans at NASCAR tracks across the country by providing product sampling opportunities. The pain relief company is no stranger to NASCAR. They currently work with NASCAR Hall of Famer Rusty Wallace and have sponsored multiple teams dating back to 2014.

“NFI Consumer Products has been a fan and friend of NASCAR for a number of years, so this sponsorship is a natural expansion of that partnership. The NASCAR fan base has been a strong and loyal customer of Blue-Emu and we believe they will help us continue to grow as a national brand,” said Susan Gregory, CEO, Blue-Emu. “The highly anticipated Blue-Emu Maximum Pain Relief 500 at Martinsville Speedway, debuting under the lights, will highlight our track partnership and provide a new opportunity to showcase our products and engage with consumers.”

The Blue-Emu product line is the No.1 selling emu oil brand in the United States and recently announced a multi-year partnership with the MLB, which included exclusive deals with 13 of its clubs. As part of the NASCAR agreement, Blue-Emu’s Original Super Strength will serve as an Official Partner of NASCAR, Blue-Emu’s Maximum Pain Relief Cream is the “Official Pain Relief Cream of NASCAR®”, Blue-Emu’s Continuous Spray is the “Official Pain Relief Spray of NASCAR®,” and Blue-Emu’s Patch is the “Official Pain Patch of NASCAR®”.

The Blue-Emu Maximum Pain Relief 500 will be held on Saturday, May 9 at 8 p.m. ET on FS1, MRN and SiriusXM. Tickets for the Blue-Emu Maximum Pain Relief 500 as well as the NASCAR Whelen Modified Tour race are on sale now and can be purchased by calling 877.RACE.TIX or online at

The NASCAR Cup Series season will continue at Auto Club Speedway this weekend for the Auto Club 400 on March 1 at 3:30 p.m. ET on FOX, MRN and SiriusXM.


The National Association for Stock Car Auto Racing, LLC (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), three regional series, one local grassroots series, three international series and the Automobile Racing Club of America (ARCA). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and, and follow NASCAR on Facebook, TwitterInstagram, and Snapchat (‘NASCAR’).

About NFI Consumer Products, Blue-Emu®

Nutrition & Fitness, Inc. (NFI Consumer Products) is an innovative consumer products company that manufactures, markets, and distributes the Blue-Emu® line of products for muscle, joint and skin conditions. Blue-Emu® products are made with real emu oil. In January of 2014, Gregory Pharmaceutical Holdings, Inc. purchased NFI Consumer Products and quickly capitalized on the Blue-Emu® following amongst consumers and expanded their advertising efforts to further accelerate the growth of the Blue-Emu® product line. In June 2014, Original Blue-Emu® Super Strength cream was recognized as the #1 selling over-the-counter muscle and joint cream in the United States. Under the leadership of CEO, Susan Gregory and guidance from EVP of Marketing, Benjamin Blessing, NFI has expanded the Blue-Emu® product line to include Blue-Emu® Continuous Pain Relief Spray, Blue-Emu® Maximum Arthritis Pain Relief Cream, and Lidocare and Blue-Emu® Pain Relief Patches. Today, NFI Consumer Products distributes the emu oil-based Blue-Emu® products throughout the United States, primarily through mass merchandisers, supermarkets and drug stores. The company currently distributes the Blue-Emu® product line through various retailers representing over 50,000 retail outlets. For more about Blue-Emu® by NFI, please visit


Chris Tropeano
NASCAR Communications

Benjamin Blessing EVP Marketing,